[Interview with Henri Riihimäki] Rebuild Ukraine - Finnish Business In Ukraine: Steady Steps Amid Challenging Times
- 4 godziny temu
- 3 minut(y) czytania
Despite the ongoing war, 2025 marked quiet but meaningful progress for Finnish businesses in Ukraine (incl. with Rebuild Ukraine). While the market remains complex, several companies made advances that signal confidence and long-term commitment. These steps are expected to lead to broader activity in coming years. We spoke with Henri Riihimäki, Former Counsellor at Finland's Ministry of Foreign Affairs and Head of the Embassy's Commercial Department in Kyiv, who became CEO of EastCham Finland in early 2026.
When you look back at 2025, what were the biggest achievements by Finnish companies in Ukraine?
Two milestones clearly stand out: the opening of new facilities by Hesburger, the Finnish fast-food chain, and Peikko, a global supplier of construction materials. Both invested several million euros into the Ukrainian market. Beyond these, many Finnish companies have been exploring opportunities, so we expect more concrete steps in 2026.
Is there a reference case you consider a model example for Finland?
Since Finnish companies have historically operated on a smaller scale in Ukraine, the best playbook cases actually come from Sweden. One strong example is Beetroot, an IT company that entered Ukraine in 2013 and built a highly successful outsourcing operation. It shows what is possible with a clear strategy and long-term commitment.
Are there smaller or lesser-known Finnish companies that could inspire others?
The greatest potential often lies in mid-sized businesses where the entrepreneur is involved personally. Ukraine requires taking calculated risks, so having an owner-driven management team makes it easier to make bold decisions and navigate the uncertainty.
What would be your main tips for companies considering market entry?
Do your homework thoroughly. Understand the market, the sector-specific rules, and – very importantly – the financial instruments available to support entry. Having clarity on financing and guarantees can make the difference between a viable and a stalled project.
Any words of caution?
Check your customer's background carefully. Avoid unclear ownership structures and suspicious intermediaries. Proper due diligence is essential in Ukraine.
You have lived in Kyiv for several years. What has become your favorite spot or insight about the city?
Kyiv lives a full cultural life, despite the war. For international residents, the city offers a surprising richness in leisure, food and culture. The area around the Arsenalna metro station is particularly vibrant, with strong culinary talent and a creative atmosphere that reflects Kyiv's resilience.
ABOUT REBUILD UKRAINE
The 5th ReBuild Ukraine exhibition and conference was held in Warsaw in November. The event connects Ukrainian municipalities and businesses with global partners, investors, and institutions. The intention is to drive Ukraine's post-war reconstruction in infrastructure, energy, housing, and industry by showcasing projects, solutions, and investment opportunities. This year, around 40 Finnish companies joined the ReBuild Ukraine expo, showcasing their offer and meeting potential partners in Ukraine and in the CEE. Spondeo founder Tuomas Asunmaa joined the conference again to talk to people and find out what's new in Finnish-Ukrainian relations.
Website: www.rebuildukraine.in.ua/en
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